This course examines the role of the marketing function of global firms participating in both consumer and business markets, with emphasis on tactical and operating decisions and decision-making processes. Areas to be studied include market and customer analysis, market segmentation and marketing mix tactics and implementation.
This course explores the various aspects of decision making in business organizations and in life. Primary attention is given to the processes that surround and shape the decision making process. Information processing, attention allocation and preference processing are also examined. Biases and other decision making pathologies are examined in the hopes of improving the decision making process. A power-based model of decision making is also addressed.